Eric Neitzke - Sales and Marketing

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OUTBOARD MARINE CORPORATION

Waukegan,Illinois                    
Director of Brand Management

 

Set priorities for a comprehensive brand positioning strategy in which boat brands realize a return to profitability for the first time in six years.

 

            National Print Ad Recognition

1999 Magazine Publishers of America --- Kelly Award Finalist - Click to learn more


Identified and negotiated strategic alliances with national brands such as Dr. Pepper & Seven UP, Dodge and Cabela’s to maximize consumer impact.


Fun on Water
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BOMBARDIER

Sea-Doo Watercraft, Sport Boats and Celebrity Boats

 

Melbourne, Florida                        
Regional Sales and Marketing Manager

 

 

Managed 10 person sales team with responsibility for Sea-Doo Watercraft, Sport Boats and Celebrity Boats.

 

New business start-up; Involved in all phases of product and program development for the introduction and launch of Jet Boat Business Unit.


SEA RAY BOATS

Knoxville, Tennessee               

Marketing, Product and Sales Management

 

Marketing Communications Manager

Sea Rayder featured on hit TV show

 

Marketing responsibility for a six member team that reviewed and contracted four advertising agencies; created branded materials for five separate markets. Negotiated several product placements in major TV and Film productions.


Product Manager

Acted as a liaison between Product Development & Engineering and Sales & Marketing Groups. Responsible for the project management of the development of 15 new marine products a year produced in 11 manufacturing locations.

630 Super Sun Sport selected by Fortune Magazine as one of “America’s Top Ten Manufactured Products.”

National Sport Boat Account Manager
Three-person sales team recognized by Brunswick Corporation and awarded Presidents Achievement Award for sales excellence.

 

Scheduled the production and delivery of six factories in the United States and Europe.

National Sport Yacht Account Manager

Acquired sales orders and scheduled the production of custom yachts built in three production facilities.