Eric has held key positions with industry leaders in consumer durable and equipment manufacturing companies such as Sea-Ray Boats, Bombardier (Sea-Doo), OMC (Johnson-Evinrude) Chris-Craft Boats, Four Winns Boats, Stratos Boats, Lowe Boats, Hydra-Sports Boats, Generac Power Systems and Ingersoll Rand Construction Technologies.
This experience has afforded Eric the opportunity to formulate business strategy for new product launches, restructure several marketing and sales organizations for increased efficiency and lead development of key sales and marketing programs including product positioning, channel selection, direct marketing, branding, Internet and digital media, market research and pricing strategy.